Cross-selling has emerged as a pivotal strategy for enhancing customer experience and boosting sales. It is known that McDonald's profits from fries are higher than from burgers and meal kits. Likewise, many e-commerce stores using PIM software get more value from add-ons and accessories than from their core inventory. This is especially effective within branched marketing strategy. In case if you offer free or flat-rate shipping so that the shipping cost does not exceed the price of the additional item.
According to Forbes, Amazon’s cross-selling on Prime accounts for 35% of the company's profits. This editorial delves into the concept of cross-selling, exploring its definition, methods, examples, benefits, potential drawbacks, and its distinction from upselling and ways how PIM works.
