In today’s digitally driven world, the role of digital marketing cannot be underestimated. And to be more specific, it is very crucial to focus on a Search Engine Optimization strategy to grow your business and stand out from your competitors. When someone searches for a product or service related to your business, it is very important to rank in the top 5 in Search engine results pages (SERPs) as no one likes to scroll down in the results and rarely moves to the second page. Moreover, top-ranking websites are also considered more reliable and trustworthy as compared to the websites ranking lower. Many of the business owners find themselves confused about whether to choose a Denver SEO company or hire an in-house team.

Well, both options have their own advantages and disadvantages and you should consider both sides before finalizing your choice. Let’s explore different aspects of both options so that you can make a well-informed choice for the growth of your business. 

Hiring An In-House Team

Pros

Quickly Changing SEO Strategy

Having an experienced SEO specialist in your in-house team allows you to bring changes to your SEO strategy instantly. With a focus on all the aspects of SEO strategy, the time required to implement the required changes can be easily reduced.

Dedicated To Your Website

While working with an SEO agency, you need to keep in mind that agencies have multiple clients which can result in SEO strategy being overlooked. On the other hand, having an in-house team means all the available resources and efforts are dedicated to your business’s goals and objectives.

Collaboration

Another advantage of working with an in-house team is the ability to look at the collaboration efforts firsthand. This level of transparency gives an increased understanding of the whole process and guarantees the alignment of resources and goals. 

Cons 

Costly Hiring Process

When you choose to outsource your SEO work to an agency, you are only required to pay for the service. But as an employer, it will include costs related to the whole process of recruitment, from finding and hiring suitable and skilled individuals that can prove to be financially draining for some businesses.  

SEO Specialist Wearing Many Hats

Deciding between hiring a dedicated SEO specialist or a full-fledged team may be a challenging task. A small-size team can struggle in dealing with all the aspects of SEO while hiring more team members can be a costly decision. 

Slow Work and Multiple Responsibilities

With so many SEO aspects to handle, your team may experience limitations in terms of time management and dealing with workload. Prioritizing tasks has a very crucial role, there is a possibility of slowing down the overall progress of the SEO strategy. 

Hiring SEO Agency

Pros

Paying For The Service Not The Team

When you choose to hire an SEO agency, you pay for their services rather than the cost of maintaining a team of experienced professionals. As compared to an in-house team, it can be a pretty cost-effective option especially for small businesses as agencies are well-equipped with all the required tools and necessary equipment. 

Industry Knowledge

A comprehensive SEO strategy needs expertise in many aspects like local and technical SEO. It can prove to be pretty challenging to search for an individual who has experience in all aspects. While working with an agency, you have access to a whole team of professionals with specialization in different aspects that ensure the delivery of effective solutions.

Fast Delivery Of Work

A reputable and experienced Denver Local SEO company has a diverse team of professionals that allows the agency to deliver efficient results quickly. Their years of experience allow them to produce results quickly and efficiently.  

Cons

Don’t Have Full Control

Collaborating with an SEO agency means you will be working with an outside team and thus don’t have full control over the work. Some of the agencies may answer your questions and concerns promptly while you may struggle with other agencies. It is crucial to be fully confident before you sign a contract with an agency.  

Finding a Trusted Agency

While researching about the SEO agencies, you will come across many companies that will claim to be the leading agencies but the situation is different in real life. It can be a little difficult to choose the most reliable agency that will perfectly align with your goals and long-term vision. It is advisable to thoroughly research the company, experience, case studies, services, etc. 

When it comes to finding an agency, it is crucial to remember that each business has different needs. It is important to focus on your needs before making a collaboration with any SEO Agency or hiring an in-house team.